This episode is an entertaining and simulating conversation with a forward-thinking, self-described "Evangelist" for for Digital Transformation in Japan, Mr. Evan Berkosky. Before you decide to tune-out because "Digital Transformation" sounds unexciting, Hold On! Evan makes this topic both insightful and relevant and shares his ideas on how he would initiate quick wins to transform Japan digital landscape if he were to hypothetically, be appointed to the newly created "Japan Digital Agency". What's more entertaining than listening to foreigners give their opinion on how to improve Japan? In this case however, Evan truly knows his area of expertise. We also discuss his early challenges in Japan, starting a successful English school, and how this led to the establishment of a premiere boutique digital marketing agency. He explains how current media monitoring, influencer marketing, and media engagement are vital to every organization, and finally challenges me as to why he should buy a Japanese branded knife from a German knife company. Other topics we discuss:
More Now and Zen Japan episodes: http://nowandzen.jp
Grow website traffic = Zo Digital: https://www.zodigital.jp/
Great Sleep Starts Here = gugu Sleep Company: https://gugu.jp
Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life
Here are some great episodes to start with. Or, check out episodes by topic.