Everything you ever wanted to know about the grocery & convenience store business in Japan with Haribo Japan President, Paul Craft. He is an expert on Japan's packaged consumer goods market. Paul started his Japan career 13 years ago with Starbucks Japan, then launched HoneyBaked Ham (their first ever foreign expansion), and has been the country manager for Haribo Japan since 2018. We discuss the production of a localized Haribo TV commercial with real Sumo wrestlers, inside info on distribution and sales strategies at CVS and grocery stores, his successful experiences earning "brand legitimacy", packaging localization advise and tactics, and why chewing gum has lost popularity, not just in Japan but around the world. Other topics we discuss:
Haribo International: https://www.haribo.com/en
Haribo Sumo Wrestlers:https://www.youtube.com/
Paul Kraft: https://www.linkedin.com
Great Sleep Starts Here =gugu Sleep Company: https://gugu.jp
Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life
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