Deanna Elstrom is a veteran brand marketer, brand strategist, and consumer insights specialist. She has recently launched her own company called Somi Insights, where she combines her love of branding with a fascination of how culture influences human behavior. Japanese consumers is a key area of Deanna's expertise as she led two major agencies during the past seven years in Japan. We discuss the the Japanese name "Somi" which she coined, we learn the big difference between "insights" and "findings", great examples of how culture influences behavior in Japan, a cultural analysis into why Japan is ranked #58 on the Global Happiness Index, and stories of her first experience in Japan as a teenager and how this crafted her Japan journey. Other topics we cover:
Somi Insights home page: http://somiinsights.com
Deanna Elstrom: https://www.linkedin.com/in/deanna-elstrom
Great Sleep Starts Here = gugu Sleep Company: https://gugu.jp
Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life
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