Drinking wine should be a relaxing event and lifestyle enhancer, at least this is how Swirl co-founder Federico Fanelli views it. Originally from Italy, Federico came to Japan on a mission to introduce the wine lifestyle to Japanese. After a few years selling wine B2B, he together with his co-founder started Swirl, an online wine subscription service. Swirl is a very user friendly website incorporating gamification, fun navigation, and a super easy searchable wine cellar with over 140 wines from 5 major wine countries. Today I speak with Federico about the inspiration behind Swirl, scalability in a market not known for wine drinking, why the wine buying experience is usually disappointing, how Swirl creates an enhanced customer experience, and why they chose the company name Swirl, despite this potentially being the hardest English word ever for Japanese to pronounce. Other interesting topics of discussion:
Swirl Wine: https://swirlwine.co.jp/
More Now and Zen Japan episodes: http://nowandzen.jp
Great Sleep Starts Here = gugu Sleep Company: https://gugu.jp
Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life
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