If you are interested in Brand Marketing you will love this episode of Business & Beers. I sit down for beers (and martinis) with marketing guru Mr. Per Rasmussen. For the past 30 years, Per has been either, head of marketing or president of four major European consumer goods companies in Japan. At both Lego and T-fal he solidified his legacy as a marketing genius by creating a famous TV commercial jingle (#3 Law of the mind), launching a new (still market leading) product category (#2 Law of the category), and localizing existing SKU's to create a 17-year hit product (#6 Law of exclusivity). We also discuss the book "The 22 Immutable Laws of Marketing". We had our conversation at The R2 Supper Club in Roppongi where Per educates me on the "original" James Bond martini. Seriously, Per knows Brand Marketing and Japan, so enjoy! Some other highlights from our conversation:
GuGu Sleep Company: https://gugu.jp
The 22 Immutable Laws of Marketing:
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