A very entertaining conversation all about the Italian pasta business in Japan. This episode you meet Nikhil Gupte the Managing Director for Barilla Japan. Barilla is a 145 year old family owned Italian food company and Nikhil is responsible for introducing their traditions, values, and world famous pasta to the Japanese market. What happens when Italian authenticity comes up against Japanese Wafu style pasta recipes? Why Barilla's packaging is unique only to Japan? How has COVID changed the way Japanese consume pasta? The cultural reason spaghetti is far and above the most popular pasta style in Japan. Nikhil's very first trip to Japan was when he came to take over the MD position. Yes, business cultural challenges were / are numerous. How has he overcome these? Additional highlights from our conversation:
Barilla Japan: http://barilla.co.jp/
More Now and Zen Japan episodes: http://nowandzen.jp
Grow website traffic = Zo Digital: https://www.zodigital.jp/
Great Sleep Starts Here =gugu Sleep Company: https://gugu.jp
Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life
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